As trends emerge and new technology becomes established, customers start to expect a certain level of experience and they want the convenience associated. If your business fails to meet these expectations, it is likely that customers will feel disappointed. This could then, in turn, lead to negative reviews and damage to your reputation.
A trend can be defined as a general development within a particular field, or as a general shift in behaviour. Within hospitality, there are a number of factors that are responsible for changes in consumer behaviour and, therefore, are also responsible for many of the travel tech trends that are most relevant right now.
Emerging technology, including voice search, virtual and augmented reality, facial recognition technology, and the Internet of Things, has led to the adoption of smart speakers in hotels, virtual reality tours from travel companies, and new, seamless ways to check-in, without having to queue and speak to reception staff.
Within our personal lives, we are increasingly using contactless payments, voice search and mobile solutions, so it makes sense that tourism technology trends have followed this same basic pattern. The COVID-19 pandemic also helped to accelerate some of these behaviours, while increasing the need for solutions like cleaning robots.
For companies operating in the travel industry, it is essential to keep up with the latest travel technology trends. Understanding and adopting the trends will allow you to provide a better experience for your customers and can also help you to optimise revenue management and overall business performance.
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